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Line-up of Unilever’s Power Brands including Dove, Liquid I.V., Degree, Vaseline, Persil, Cif, Hellmann’s and Knorr. 

What’s behind Unilever’s 2025 full-year results?

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A quick look at the brands, categories and innovations driving our underlying sales and volume growth in 2025.

Unilever’s 2025 full-year results show that underlying sales grew 3.5%, with 1.5% from volume and 2.0% from price. Power Brands continued to lead the way, delivering 4.3% underlying sales growth, with 2.2% volume.

Here are the highlights from each of our four business groups.

Four products from Vaseline’s Gluta-Hya Lip range. Packaging is red and pink on a white background. 

Beauty & Wellbeing

  • 4.3% underlying sales growth

  • 2.2% underlying volume growth

  • 25% of group turnover

Hair Care

Hair Care grew low-single digit with positive price partially offset by negative volume. Dove grew double-digit with balanced volume and price, driven by the launch of its new fibre repair technology range. This was partially offset by actions taken to reduce tail brands in the portfolio and softness in some emerging markets impacting brands such as Sunsilk and Clear.

Core Skin Care

Core Skin Care delivered mid-single digit growth, with positive contributions from volume and price. Growth was led by Vaseline, which delivered double-digit growth for the third straight year.

Wellbeing

Wellbeing grew double-digit led by volume. Nutrafol and Liquid I.V. delivered double-digit growth, while OLLY grew high-single digit, supported by premium gummy innovations.

Prestige Beauty

Prestige Beauty delivered low-single digit growth driven by price. Growth was led by strong double-digit growth in Hourglass and K18, while Dermalogica and Paula’s Choice declined but returned to growth in the second half.

Three Dove ‘Whole Body Deo’ deodorant products displayed against a soft purple background. The products include two tubes labelled ‘invisible cream’ for odour control with vitamins – one coconut and vanilla scented and one unscented – and a white anti friction stick also in the coconut and vanilla scent. Each item features the Dove gold bird logo and clean, minimalist packaging.

Personal Care

  • 4.7% underlying sales growth

  • 1.1% underlying volume growth

  • 26% of group turnover

Deodorants

Deodorants grew low-single digit, with positive price and volume. Growth was led by double-digit growth in Dove, supported by the continued success of Whole Body Deodorants. This was partially offset by a volume decline in Latin America amidst softer market conditions. In the fourth quarter, growth improved sequentially to mid-single digit, reflecting early progress from actions taken to improve format mix in Brazil.

Skin Cleansing

Skin Cleansing grew mid-single digit, led by price and premiumisation. Dove grew mid-single digit, while Lifebuoy was flat as volumes were impacted by commodity-driven price increases.

Oral Care

Oral Care grew mid-single digit, driven by strong growth in Closeup and Pepsodent as both brands launched premium innovations including whitening and naturals ranges.

Line-up of Persil Wonder Wash bottles from Unilever’s Home Care business group.

Home Care

  • 2.6% underlying sales growth

  • 2.2% underlying volume growth

  • 23% of group turnover

Fabric Cleaning

Fabric Cleaning was flat, with flat volume and price. Wonder Wash continued to scale and delivered another year of strong growth following its launch in 2024, and is now in 30 markets. Performance was offset by a decline in Brazil, Home Care’s second-largest market. Pricing actions taken to restore competitiveness have started to show early progress, with Brazil returning to growth in the fourth quarter.

Home & Hygiene

Home & Hygiene grew mid-single digit, with strong performances from Cif and Domestos. Growth was led by premium innovations, including the launch of Cif Infinite Clean, a multi-purpose cleaner powered by probiotics.

Fabric Enhancers

Fabric Enhancers grew high-single digit, led by volume. Comfort delivered high-single digit volume-led growth, supported by premium formats and fragrance-led innovation.

A line-up of Hellmann’s flavoured, squeeze bottle mayo's pictured with key ingredients like limes, chillies, garlic and herbs

Foods

  • 2.5% underlying sales growth

  • 0.8% underlying volume growth

  • 26% of group turnover

Cooking Aids

Cooking Aids grew low-single digit, driven primarily by price. Knorr grew low-single digit with a slight decline in developed markets offset by positive volume and price in emerging markets.

Condiments

Condiments delivered mid-single digit growth with balanced volume and price. Hellmann’s grew mid-single digit led by volume with continued premiumisation and particularly strong momentum in emerging markets.

Unilever Food Solutions

Unilever Food Solutions was flat, with positive volume in North America offset by declines in China, reflecting weaker out-of-home consumption and macroeconomic pressure.

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