Minimum investment, maximum return
The world needs 20 million additional toilets to reach the 2030 Sustainable Development Goal of universal sanitation in schools. Economist Impact analysis shows that 8 million of those are currently lost.
Researchers studied multiple investment approaches to meet this goal. They found that the most efficient and equitable way to accelerate progress is through a combination of smart investment in operation and maintenance and new construction, to ensure no toilet is built without a plan to maintain it.
The study found that, in most countries, such a plan requires just one additional cent of every dollar spent on education.
Toilets should be valued as much as gold
In 2017, our leading toilet-cleaning brand Domestos launched its dedicated operation and maintenance programme for schools – Cleaner Toilets, Brighter Futures. Working with local governments, NGOs and partner organisations, the programme inspires collaboration between janitors, teachers and children so that once their school toilets are clean, safe and useable, they are kept that way.
With its latest campaign, Domestos is asking people to treat all toilets as if they were as valuable as gold, highlighting that a relatively small investment in maintenance keeps toilets in use for longer. Essentially, if they are looked after properly, we’d stop losing them.
The superior germ-killing power of Domestos toilet-cleaning products combined with this sharp purpose is what has enabled the brand to double the size of its business over the past ten years.
“We will use the new data from the Economist Impact report to make a difference,” says Shuchi. “It is our responsibility and opportunity to ensure everyone – decision-makers, stakeholders and the public – sees the value of toilets and the importance of maintaining them in a whole new light.”